The Creative Well Arts Foundation needed a website that could establish its online presence while giving the organization a flexible way to showcase its exhibitions, classes, events, and membership programs. Starting with only their existing logo, the goal was to create a simple, clean website that still felt impactful and reflected the creative nature of the organization.
I led the project through every stage of the web design and development process, establishing the visual brand direction, planning the sitemap and site structure, developing the layouts, implementing the SEO strategy, and building the website in WordPress. I also setup an event and ticketing system that allows the foundation’s team to add and manage events, set ticket prices, and handle registrations without relying on a developer. Membership functionality was integrated with recurring payments, member-specific permissions, and discounts that automatically distinguish between members and non-members.
The result is a complete digital presence for The Creative Well Arts Foundation that brings its exhibitions, programming, events, and membership opportunities together in one place. I also created training materials to help the foundation’s team confidently manage events, tickets, and other site content themselves, giving them greater control over the website long after launch.